Reports by Consumers

This report focuses on RFID privacy issues for consumers.

As the technology behind RFID advances, the potential for privacy infringement does as well. A more recent development is a study which reveals that RFID already has the capability to determine the distance of a tag from the reader location. With such technology already available, it is not difficult to imagine a situation in which retailers could determine the location of individuals within their store, and thus target specific advertisements to that customer based upon past purchases. In effect, that store would be creating a personal log of your past purchases, your shopping patterns, and ultimately your behavioral patters. While such information gathering would be considered intrusive enough by many consumer's standards, the danger that such information could be sold to other retailers, (similar to the way such profiles are currently sold regarding internet commerce), could create potentially devastating information vulnerabilities. While some RFID critics have pointed out that the technology could lead to some sort of corporate 'Big Brother' there is a more widespread concern that allowing RFID to develop without legal restrictions will eliminate the possibility for consumers to refuse to give such information to retailers.

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