Reports by Consumers

The deals that need to be made to get Apple and Sony to play together are far from trivial. The stakes are huge. Rumors are starting to fly.

Dave, a friend just sent me mail telling me that Sony has licensed iTunes from Apple and today has announced that they've ported iTunes to the new Sony PSP unit. iTunes for PSP? Man, that'd be cool. Where can I find out more about it?

Licensing and porting iTunes to the new PSP is such a logical move that I figured it couldn't possibly happen. So instead of guessing, I called Sony of North America and rather to my surprise was put through to their new CEO , Howard Stringer. Their PR department has lots of regard for bloggers, it appears.

Dave Taylor: I'm calling to inquire about the new Sony iTunes/PSP launch. What can you tell me about it?

Howard Stringer: Ah, whatever. So you want to know about the Sony iTunes/PSP, yes? How did you learn about that anyway?

Dave Taylor: Us bloggers have our sources, Howard. When will the iTunes/PSP ship, then?

So there you have it. If Sony can get final approval from Steve Jobs and the team at Apple, they'll be announcing iTunes on the popular Sony PSP today, April 1, 2005.

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Read more from this blogger: iTunes ported to Sony PSP?