Reports by Consumers

Consumers will see advertising in completely new ways as new entertainment devices change the way we watch video. It may be hard to tell when an ad is an ad. Check this report:

It all about me(TV). ipTV, P2P, PVR/DVR's, and VOD

Someday, ads will find their way into (or around) video on demand (VOD) or internet protocol television (IPTV) or digital video recorders (DVR). These non-linear television vehicles are also equipped to provide targeted advertising. One question is this: will advertisers use the context of the video to guess at who is watching or will it be necessary to use a demographic profile of the viewer to determine which ad is relevant?

This is an idea that transcends VOD, IPTV, or the DVR. In fact, even for digital cable today it would not surprise me if Comcast and Time Warner Cable started selling commercials to the set top box instead of to the show. In that way, no matter what each viewer’s tastes are or what mood they are in that night, the targeted message would still be shown.

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