Reports by Consumers

The TV industry and advertisers know change is coming. Consumers should expect to see advertising taking new forms, such as product placement, that are more difficult to detect. Here's a recent report:

Ad Age . Consultancy firm Accenture which claims on demand and ad skipping will cost the television industry $27 billion over the next five years. Additionally, the company reports 70 percent of DVR users already skip ads and that DVR penetration will hit 40 percent by 2009.

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