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August 20, 2005

Merck Has Wrong Vioxx Strategy

consumer reports vioxx bottle Yesterday's ruling against Merck validates this consumer's argument.

Indeed, bad products will be developed and customers will be hurt but by having a robust product recall strategy, a company will do just fine. But by fighting a war with people who used to be one-time customers of Merck, the company is merely setting itself up for eventual destruction.

 

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Merck headed on the wrong track with its Vioxx strategy

Posted on August 20, 2005 12:39 PM by recall225.
Filed in Reports by Consumers under product recall.
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