Reports by Consumers

This consumer reports on how to avoid today's advertising campaigns.

Traditional advertising is having a pretty tough time. If I’m anything like your basic consumer, I’m tired of being bombarded by advertising in all its forms. I zip through commercials with TiVo. I listen to satellite radio precisely because I can’t stand to listen to those screaming car lot ads. I run 3 email filters (both server- and client-based) to rule out SPAM, and use FrontierMail to send challenges to everyone else who isn’t on my list. I use Mozilla with its automatic pop-up blocker. I read blogs to figure out whether I should buy a service or product, and I add my knowledge to the same blogs. My fingers immediately tear up junk mail I get at my postal address. The first thing I do when I get a magazine is dump out all those subscription cards. My brain doesn’t even register ads in magazines and newspapers.

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