Reports by Consumers

Consumer experience can be enhanced by the "upsell" according to this report:

From a strictly technical point of view, the upsell often works here for the same reason that “Do you want cheese with that?” works at the fast food counter. The customer has the cash or credit card in his or her hand and is in a buying mood. At this point, they are more likely to “add something on” to the purchase they have already decided to make.

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