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January 26, 2006

Film Marketing

consumer reports bubble movie This consumer reports that the new film Bubble is changing movie marketing sensibly.

Fast forward a few years. iTunes (and other similar music services) have now made the game fair. You pay for what you want. But the game is still unfair in the world of movies. Why should anyone pay over $20 (for two; even more for families) for watching a movie in a theater when you can watch it for much less a few months later on DVD or on-demand. And if you are patient enough, you can watch it on television for free later on.

 

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Day and date approach to movie marketing

Posted on January 26, 2006 03:47 PM by televi244.
Filed in Reports by Consumers under television.
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