Reports by Consumers

This consumer reports how advertisers are beating TiVo.

Matt hopes this kind of Tivo-proofing won’t become too common, but one thing I like about it: It forces marketers to think hard about what the content-makers are doing to engage with the content-consumers. If you want to join the conversation, you have spend some time listening! As Matt points out, “it must take tremendous planning to have every company with a commercial to film it featuring some tidbit from the show.”

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Read more from this blogger: Tivo-Proofing “Lost”: Product Placement Turned Inside Out