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June 11, 2006
Putting Women In The Driver's Seat
Car makers are marketing to consumers of the female persuasion. Check out this report.
THIS IS THE YEAR OF THE WOMAN, meaning that auto manufactures have discovered that 50% of the decision makers of auto purchasing are women. Manufactures have even implemented programs to train dealerships in how to work with women so they are at ease when walking in a showroom floor.
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Posted on June 11, 2006 06:15 PM by Automo9.
Filed in Reports by Consumers under cars.
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