Reports by Consumers

We don't usually think of soldiers as consumers, but check this report:

Some front-line units continue to operate out of spartan outposts where a hot meal is a luxury and flush toilets unknown. But growing numbers of troops live on giant installations complete with Wal-Mart-style post exchanges, movie theaters, swimming pools, gyms, fast-food eateries (Subway, Burger King, Cinnabon) and vast chow halls offering fresh-baked pies and multiple flavors of ice cream. Troops increasingly live in dorm-style quarters (called “chews,” for “containerized housing units”) complete with TVs, mini-refrigerators, air conditioning/heating units and other luxuries unimaginable to previous generations of GIs.

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