Reports by Consumers

This consumer reports on the difficulty of searching for a refrigerator at Home Depot.

So Home Depot probably sells a lot of home appliances. Dishwashers, refrigerators and the like. Forget about the general terms like those, they aren’t anywhere to be seen. When users start the search for a home appliance, they are going to start with a more general term. They will narrow it down later to a model. Home Depot doesn’t start in the beginning of the search cycle, leaving that completely untouched. Fine, let’s say Mr. Customer has narrowed down his choices to a “Maytag Jetclean Dishwasher”. Since they have a whole page dedicated to this product, I’m thinking at least top five is where they should be.

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