Reports by Consumers

This report looks at reasons that consumer abandon online shopping carts, and what to do about it.

Online shoppers abandon shopping carts for a variety of reasons. They may balk at a shipping charge or total price of multiple items. They might encounter problems entering credit card information or perceive the checkout process as too long. In the online world, it’s not as easy to recover a sale when a customer interacts with a screen and can exit with a click of a mouse. But it’s not impossible. An interesting study by Marketing Experiments on using email follow ups to save sales from abandoned carts gives some insight on how.

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Read more from this blogger: Recovering Sales from Abandoned Shopping Carts With Email